Shah Rukh Khan wins war of endorsements from Big B

Shah Rukh Khan wins war of endorsements from Big B. Shah Rukh Khan seems to have won the war of endorsements from his archrival Amitabh Bachchan. In fact Amitabh Bachchan has been relegated to oblivion when it comes to endorsements business.

Till jut recently there was a talk of dominance when it came to question of endorsing brands by Bollywood bigwigs. Amitabh Bachchan and Shah Rukh Khan used to be in neck and neck fight in the endorsement biz.